Media ownership (and thus the country of origin of media content) is ignored by the BBC and IPSO, with OfCom's policies and powers on this radically reduced from the days of the IBA and even the ITC.
Not for the first time, EU law will step in to safeguard EU media markets against the dominance of US conglomerate giants. Mrs Thatcher swept away UK cinema quotas that had limited US content and set minimum levels for UK productions in cinemas, part of the 1980s wave of deregulation and triumphalism free market policies that ignored warnings about monopolies or concentration of power and ownership. France is a counter-example, still maintaining strict quotas for French-language content on cinema, radio and other media, without which it is debatable what future the French film industry would have.
Perhaps here is a partial explanation of why the Murdoch press, in common with the other billionaire-owned right-wing UK press, is so anti-EU.
Netflix and Amazon must guarantee 20% of content is European http://gu.com/p/4jh9c?CMP=Share_AndroidApp_Blogger