Press bias is reflected in readers voting ... except Indie

Some useful, clear evidence of the bias of the UK national newspapers, though linking this to impact on their readers isn't quite so simple, even if the data suggests this is strong. Research looked at how the readers of different papers voted, and the link to that paper's editorial line (made explicit in 2015 for the general election, with each paper writing an editorial on how they thought readers should vote), with the left-leaning Guardian having a majority of Labour voting readers, the opposite of the right-wing papers with majority Tory voters.

The Indie advised its readers to vote for the right-wing Tory/Lib Dem coalition, but its mainly left-wing readership unsurprisingly voted Labour.

See article.